So I have been thinking, I am going to try to do a Kickstarter for my novel I wrote for this years Nanowrimo. I posted a brief bit with a link to the page I am working on.
And then I thought “Hmm, I wonder how many other authors might want to try the same thing but are not sure if they can?” I decided to write a blog post about how and what I am doing for Kickstarter. Giving a walk through of my experience so that you can have a better understanding of what they do and how to go about doing it for yourself.
First off, Kickstarter according to their own site:
“Kickstarter is a funding platform for creative projects. Everything from films, games, and music to art, design, and technology. Kickstarter is full of ambitious, innovative, and imaginative projects that are brought to life through the direct support of others.”
The way they work is they are an “all or nothing” style funding. Either you meet your goal and get paid or your don’t and no money changes hands. It is up to you to get people looking at your project and sponsoring you.
This opens up a whole new world to people seeking support for their creative projects. For writers, this may help you decide if you are going to self publish or pursue traditional publication. Something to keep in mind when you are getting ready to set your goal amount.
When you first start your Kickstarter project they send you through their GUIDELINES to learn what is a proper Kickstarter project and what is not. Things like getting an album produced or, for writers, getting the backing to self publish your novel.
Next are the BASICS of your project. In this case, your book.
- Project Image: Post the Cover Art if you have it already, if not post an image used for your author platform. I am using a bit of art made by my husband that I am also using on Twitter. That way people will know it is really my project.
- Project Title: For Books you can just use the title of the book or try to put something that is Eye Catching. I just put Death’s Hope for now.
- Category: You will need to categorize your project. There is a section for Publication and sub sections on what type of thing you are seeking to publish. Fiction here.
(I strongly suggest going through their vids and such on how to pull off a successful kickstarter. You can get some great ideas and learn a great deal on how it all works)
- Short Blurb: If you tweeted about your project (135 characters) what would you say?
- Project Location: Where is your project located? Kickstarter has a breakdown and you can look up current projects started by people in your area. If you are someone who likes to support local artists, check out what is being started in your area.
- Funding Duration: This section is for how long you want your project to run on Kickstarter. They have a ‘small print’ section here. Read through it to learn what is the best action for your project.
- Funding Goal: This is very important to research. Find out how much you will need for your project and then ask for that. Don’t get greedy. Look and see what other people are doing. I took a long look at the people who had achieved their goals and what they did.
Next section you will be asked to work on is the REWARDS section. This part was my favorite. Thinking up all the different things to reward my supporters with. Bookmarks, Signed book copies, Launch Party invites. Anything you feel would be seen as valuable and worth a person investing in your project. Keep in mind that you will have to pay for the things you are offering to your supports when you are setting goal and reward levels. Have fun with it and your supporters will too.
The next step is the STORY.
- Project Video: Post a video about what you are asking people to spend their money on. It does not need to be anything fancy. Some folks might even think “Well if you can afford to get that video all cool, why you need my money?” It will make you look more credible if people see the person behind the project. Authors should really use this as a time to get your audience started.
- Project Description: This is where you tell people about your book. What stage are you at? Is the book finished? Are you still working on it? What is it about? Tell people as much as you can without actually giving away the story. This is the section you want to be very honest and open in. People will read this to find out more about what the project is about and making their choice to give you money or not based on what they read here.
- Risks and Challenges: This section allows you to show your supporters that you are fully prepared for the things that might happen during the course of your project. Print delays? Computer crashed and need to get a new one to finish the rewrite? There ya go.
From here it is all ABOUT YOU. Who are you? What kinds of things are you interested in? How can supporters find out more about you? Do you have a webpage? PLATFORM people! This is it!
There are two other sections to completing your project with Kickstarter. Account and Review. I am just getting into these sections myself so I will do another blog in the near future about what it is like to get through them. You will need to create an Amazon Business account and have either a Debit card or Credit Card for them to deposit the fund onto if you should make your goal.
I hope this was helpful for people who are interested in learning more about the Authors journey through the Kickstarter process. I will be posting more about this experience to share for future or upcoming authors!
Enjoy and let me know if this was helpful or not! Click the speach bubble at the top to leave a comment!